GreatSchools Milwaukee Offers Free Resources to 17,000 Families Choosing Schools, Joined by Mayor and Governor at School Choice Event

Group co-hosts National School Choice Week event on January 30th, kicking off the most important open application period in the school selection season.

Milwaukee, WI – January 28, 2013 – GreatSchools Milwaukee will co-host a special National School Choice Week event on January 30th from 8:30-10:00 a.m. at the Grain Exchange. More than 350 students, parents, teachers, community members, and elected officials are expected to attend. The January 30th Milwaukee stop will bring together an unprecedented bipartisan coalition of educators and education reformers with representatives from all school sectors – private, public and charter. Governor Scott Walker, Mayor Tom Barrett and others are scheduled to speak and students from eight local schools will perform. Now in its third year, National School Choice Week is Jan. 27- Feb. 2 and boasts 3,500 local events spanning all 50 states.

The Milwaukee chapter of GreatSchools, a national nonprofit that promotes parental engagement in education, offers free resources to local families choosing a K-12 school. Interested families can call the organization’s bilingual hotline at 414-748-1211 or visit their website at www.greatschools.org/milwaukee for the most up-to- date information about the city’s more than 300 public, private and charter schools. The GreatSchools.org website includes profiles of every elementary, middle and high school in the city, performance ratings for all schools—public and private—interactive maps, school visit checklists and more. Parents can even read reviews of schools posted by real parents, students, and teachers to get the inside scoop. The site is mobile-friendly, so it works on either a computer or a smartphone.
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Evolution of the GreatSchools Rating

Since its inception back in 2006, the GreatSchools Rating has helped millions of parents evaluate their neighborhood schools, make clear and simple comparisons, and find a great school for their child. In a world of dizzying education data, the GreatSchools Rating offers an easy-to-understand measure of overall test score performance. The value of the rating is its simplicity and scale; the 1-to-10 rating is straightforward, while maintaining methodological integrity and scalability.

However, we know that parents care about more than test scores alone, so we’ve begun to test ways to include multiple measures of school quality in the GreatSchools Rating. Just as a doctor wouldn’t give a patient a clean bill of health based on blood pressure alone, it is important to evaluate various factors of a school’s overall performance. Here are a few concepts we’re beginning to test with an eye toward scaling the innovations that look most promising:
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Introducing our new school profiles

While measures of a school’s academic performance (such as test scores) are important, we know from experience that parents crave a far broader perspective on the schools they’re considering. In response, we at GreatSchools have enhanced our school profiles by collecting and providing details on school culture, climate, and programs. And, we’ve made this information available to readers in a simpler, more comprehensible format.

“School Profiles” have always been the core of the GreatSchools mission, and with the roll out of our new profile design, we have already begun to see parents spending more time on the site, viewing more pages, and considering more options than ever before. We’ve created a new feature that allows representatives of schools and organizations to contribute to their schools’ profile and provide details about their institution’s strengths and unique programs. If you are a school leader or influence school leaders, we’d appreciate you passing information about this feature along so we can keep improving our school profiles.
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